Revenue Metrics: Monitoring the Health of Your Small Business

This course is designed for small business owners in Tennessee who want to strengthen their financial literacy and prepare for funding opportunities. Led by Pathway Lending experts Keyunta Dawson and Bob Lancaster, the course explores key financial metrics that influence business health and loan readiness. Topics include revenue and expense trends, gross and net income, operating margin, and debt service coverage. Participants will learn how to interpret financial data, identify areas for improvement, and make informed decisions to drive sustainable growth.

Are you a small business owner in Tennessee looking to grow, secure funding, or simply strengthen your financial foundation? This video series, presented by Keyunta Dawson and Bob Lancaster of Pathway Lending, breaks down the essential financial metrics every entrepreneur needs to understand to make smarter business decisions and improve their chances of accessing capital.

Across these short, practical sessions, you’ll learn how to analyze your revenue and expense trends, calculate profit margins, understand your net income, and prepare for financing by mastering debt service metrics. Whether you’re just getting started or ready to scale, this series will help you build the financial insight lenders look for—and the financial clarity your business needs to thrive.

Key Topics Covered:

  • Revenue trends and what they reveal about your growth
  • Cost of goods sold and gross profit margin
  • Expense tracking and management strategies
  • Operating and net income analysis
  • Debt service coverage—both business and personal

Each video gives you the tools to assess your business health, speak confidently with lenders, and plan your next move with financial clarity. Start watching to take control of your business’s financial future.

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Resource Includes

  • 8 Lessons